givinginandsigningup:

charleypollard:

grishma:

by Maritsa Patrinos

This is a great tip: If you really need to do gender marketing to raise profit, don’t make boring toys that suck, make the cool toys you have more appealing and relatable to girls. 
Mora badass girl ninjas, more girls in your advertising, just don’t ignore that girls/women are people and not a marketing stereotype 

On the other hand, nothing’s stopping you from buying the boys stuff and inserting the girl figures that I think exists.

And y’know, like…I dunno. I feel like this reinforces gender stereotypes. Like, obviously if you’re a girl and you like lego you MUST hate all the “traditional” girly stuff. Tbh, I like the fact that a “girls” line gives more options.

Tl;dr: I want to get behind the spirit of this, but it feels like it’s…er…

Just let people enjoy want they want regardless of what “stereotypes” you think it advances, because…you are ironically reinforcing stereotypes…

iicraft505:

…just because you don’t like Lego Friends doesn’t mean there isn’t a market for it. I’d rather have literally any Lego set but that but my younger cousin has no issue with them and I’ve seen her build them.

Can you imagine thinking your experience with Lego products lines was universal I mean honestly what kind of entitlement

…just because you don’t like Lego Friends doesn’t mean there isn’t a market for it. I’d rather have literally any Lego set but that but my younger cousin has no issue with them and I’ve seen her build them.